Why hospitals shouldn’t reduce marketing budgets amid recession: Marketing departments may be seen as one of a hospital’s more expendable budget areas, but slashing marketing spend may not be the best strategy for hospitals and health systems to adopt amid the financial woes of the pandemic,…

Marketing departments may be seen as one of a hospital’s more expendable budget areas, but slashing marketing spend may not be the best strategy for hospitals and health systems to adopt amid the financial woes of the pandemic, according to Harvard Business Review.

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